Website:
meesho.com
Category:
E-commerce
Location:
India
Size:
17000 Employees
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500M
500M
Total Users
Total Users
99.7%
99.7%
Success Rate
Success Rate
7 days
Integration Time
7 days
Integration Time
20M+
Monthly Logins
+8%
Conversion Uplift
30x
ROI
+8%
7 days
Conversion Uplift
Integration Time
20M+
Monthly Logins
30x
ROI
+8%
Conversion Uplift
30x
ROI
CSAT
500M
Total Users
99.7%
Success Rate
7 days
Integration Time
20M+
Monthly Logins
+8%
Conversion Uplift
30x
ROI
CSAT
Vishesh Upparamani
Product Manager
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OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free.
With 20M seamless logins/month and an 8% conversion boost, it’s been a game-changer for both our users and our growth!
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With 20M seamless logins/month and an 8% conversion boost, it’s been a game-changer for both our users and our growth!
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free.
With 20M seamless logins/month and an 8% conversion boost, it’s been a game-changer for both our users and our growth!
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With 20M seamless logins/month and an 8% conversion boost, it’s been a game-changer for both our users and our growth!
Vishesh Upparamani
Product Manager
About Meesho
About Meesho
About Meesho
Meesho is a leading Indian e-commerce platform serving millions of users across the country. It offers a vast range of products at competitive prices, catering to diverse consumer needs. With a strong presence in tier 2 and 3 cities, Meesho is a major player in India's online retail ecosystem.
Meesho is a leading Indian e-commerce platform serving millions of users across the country. It offers a vast range of products at competitive prices, catering to diverse consumer needs. With a strong presence in tier 2 and 3 cities, Meesho is a major player in India's online retail ecosystem.
Meesho is a leading Indian e-commerce platform serving millions of users across the country. It offers a vast range of products at competitive prices, catering to diverse consumer needs. With a strong presence in tier 2 and 3 cities, Meesho is a major player in India's online retail ecosystem.
Problem Statement
Problem Statement
Problem Statement
For a platform like Meesho, where seamless onboarding is key to user retention, authentication challenges were becoming a growing concern. Users often found themselves frustrated with failed OTP deliveries, leading to repeated login attempts and, in many cases, abandoning the process altogether. This directly impacted conversion rates, making it harder to turn potential customers into active users.
As Meesho scaled, the limitations of traditional CPaaS partners became evident—OTP failures were unpredictable, and reliability was inconsistent. The team also faced mounting technical overhead, dedicating valuable bandwidth to maintaining authentication flows instead of focusing on core innovations. On top of this, high customer acquisition costs (CAC) made every drop-off even more expensive, while limited support options left users without immediate resolutions.
With these challenges in mind, Meesho needed a smarter, more seamless authentication solution—one that could remove friction, improve reliability, and support their growth without adding to technical complexity.
For a platform like Meesho, where seamless onboarding is key to user retention, authentication challenges were becoming a growing concern. Users often found themselves frustrated with failed OTP deliveries, leading to repeated login attempts and, in many cases, abandoning the process altogether. This directly impacted conversion rates, making it harder to turn potential customers into active users.
As Meesho scaled, the limitations of traditional CPaaS partners became evident—OTP failures were unpredictable, and reliability was inconsistent. The team also faced mounting technical overhead, dedicating valuable bandwidth to maintaining authentication flows instead of focusing on core innovations. On top of this, high customer acquisition costs (CAC) made every drop-off even more expensive, while limited support options left users without immediate resolutions.
With these challenges in mind, Meesho needed a smarter, more seamless authentication solution—one that could remove friction, improve reliability, and support their growth without adding to technical complexity.
For a platform like Meesho, where seamless onboarding is key to user retention, authentication challenges were becoming a growing concern. Users often found themselves frustrated with failed OTP deliveries, leading to repeated login attempts and, in many cases, abandoning the process altogether. This directly impacted conversion rates, making it harder to turn potential customers into active users.
As Meesho scaled, the limitations of traditional CPaaS partners became evident—OTP failures were unpredictable, and reliability was inconsistent. The team also faced mounting technical overhead, dedicating valuable bandwidth to maintaining authentication flows instead of focusing on core innovations. On top of this, high customer acquisition costs (CAC) made every drop-off even more expensive, while limited support options left users without immediate resolutions.
With these challenges in mind, Meesho needed a smarter, more seamless authentication solution—one that could remove friction, improve reliability, and support their growth without adding to technical complexity.
OTPless Solution
OTPless Solution
OTPless Solution
To overcome its authentication challenges, Meesho integrated OTPless’s multi-channel authentication solution, which provided a seamless, secure, and scalable alternative to traditional OTP-based logins. OTPless offered a Smart Auth system that dynamically adapted to different authentication methods, ensuring a frictionless user experience.
Here’s how OTPless improved Meesho’s authentication process:
Smart Authentication: OTPless implemented an intelligent authentication flow that prioritized ease of access while maintaining security. The system automatically selected the most efficient authentication method based on the user’s context, eliminating the need for manual retries.
Silent Network Authentication: Whenever possible, OTPless authenticated users directly through their network provider, removing the need for OTPs and reducing login failures.
WhatsApp-Based Authentication: For users who couldn’t be verified via network authentication, OTPless seamlessly redirected them to WhatsApp for verification, leveraging a familiar and trusted platform.
Fallback to SMS: In cases where neither of the above methods was available, OTPless ensured reliability by sending an SMS-based authentication link, significantly improving login success rates.
To overcome its authentication challenges, Meesho integrated OTPless’s multi-channel authentication solution, which provided a seamless, secure, and scalable alternative to traditional OTP-based logins. OTPless offered a Smart Auth system that dynamically adapted to different authentication methods, ensuring a frictionless user experience.
Here’s how OTPless improved Meesho’s authentication process:
Smart Authentication: OTPless implemented an intelligent authentication flow that prioritized ease of access while maintaining security. The system automatically selected the most efficient authentication method based on the user’s context, eliminating the need for manual retries.
Silent Network Authentication: Whenever possible, OTPless authenticated users directly through their network provider, removing the need for OTPs and reducing login failures.
WhatsApp-Based Authentication: For users who couldn’t be verified via network authentication, OTPless seamlessly redirected them to WhatsApp for verification, leveraging a familiar and trusted platform.
Fallback to SMS: In cases where neither of the above methods was available, OTPless ensured reliability by sending an SMS-based authentication link, significantly improving login success rates.
To overcome its authentication challenges, Meesho integrated OTPless’s multi-channel authentication solution, which provided a seamless, secure, and scalable alternative to traditional OTP-based logins. OTPless offered a Smart Auth system that dynamically adapted to different authentication methods, ensuring a frictionless user experience.
Here’s how OTPless improved Meesho’s authentication process:
Smart Authentication: OTPless implemented an intelligent authentication flow that prioritized ease of access while maintaining security. The system automatically selected the most efficient authentication method based on the user’s context, eliminating the need for manual retries.
Silent Network Authentication: Whenever possible, OTPless authenticated users directly through their network provider, removing the need for OTPs and reducing login failures.
WhatsApp-Based Authentication: For users who couldn’t be verified via network authentication, OTPless seamlessly redirected them to WhatsApp for verification, leveraging a familiar and trusted platform.
Fallback to SMS: In cases where neither of the above methods was available, OTPless ensured reliability by sending an SMS-based authentication link, significantly improving login success rates.
Proof of Concept
Proof of Concept
Proof of Concept
Before fully integrating OTPless, Meesho conducted a structured two-week POC to validate the effectiveness of the solution. A selected segment of users was onboarded to test OTPless’s multi-channel authentication, allowing Meesho to identify inefficiencies in its existing login system.
A focused team of three developers worked intensively for seven days to implement and refine the POC setup, ensuring seamless integration with Meesho’s platform. Throughout the process, OTPless provided hands-on support with a dedicated account manager, engineers, and a product manager, enabling swift troubleshooting and real-time optimizations.
The POC successfully demonstrated improved login success rates, reduced user drop-offs, and a smoother authentication experience, paving the way for a full-scale deployment of OTPless across Meesho’s user base.
Before fully integrating OTPless, Meesho conducted a structured two-week POC to validate the effectiveness of the solution. A selected segment of users was onboarded to test OTPless’s multi-channel authentication, allowing Meesho to identify inefficiencies in its existing login system.
A focused team of three developers worked intensively for seven days to implement and refine the POC setup, ensuring seamless integration with Meesho’s platform. Throughout the process, OTPless provided hands-on support with a dedicated account manager, engineers, and a product manager, enabling swift troubleshooting and real-time optimizations.
The POC successfully demonstrated improved login success rates, reduced user drop-offs, and a smoother authentication experience, paving the way for a full-scale deployment of OTPless across Meesho’s user base.
Before fully integrating OTPless, Meesho conducted a structured two-week POC to validate the effectiveness of the solution. A selected segment of users was onboarded to test OTPless’s multi-channel authentication, allowing Meesho to identify inefficiencies in its existing login system.
A focused team of three developers worked intensively for seven days to implement and refine the POC setup, ensuring seamless integration with Meesho’s platform. Throughout the process, OTPless provided hands-on support with a dedicated account manager, engineers, and a product manager, enabling swift troubleshooting and real-time optimizations.
The POC successfully demonstrated improved login success rates, reduced user drop-offs, and a smoother authentication experience, paving the way for a full-scale deployment of OTPless across Meesho’s user base.
Scale
Scale
Scale
With the upcoming Holi festival, Meesho anticipated one of its largest traffic surges, making it crucial to scale authentication seamlessly from the POC phase to full deployment. During peak hours, traffic was expected to spike to 300 transactions per second (TPS), requiring dedicated bandwidth allocation to ensure stability and performance.
To manage this rapid scale-up, OTPless worked closely with Meesho’s marketing, support, and tech teams, ensuring all stakeholders were aligned for a smooth transition. Within just a week, authentication scaled from 700K users during POC to 2 million users, with continued expansion to accommodate growing demand. The robust infrastructure and adaptive authentication flow allowed Meesho to handle surging traffic without disruptions, ensuring a frictionless login experience for users at scale.
With the upcoming Holi festival, Meesho anticipated one of its largest traffic surges, making it crucial to scale authentication seamlessly from the POC phase to full deployment. During peak hours, traffic was expected to spike to 300 transactions per second (TPS), requiring dedicated bandwidth allocation to ensure stability and performance.
To manage this rapid scale-up, OTPless worked closely with Meesho’s marketing, support, and tech teams, ensuring all stakeholders were aligned for a smooth transition. Within just a week, authentication scaled from 700K users during POC to 2 million users, with continued expansion to accommodate growing demand. The robust infrastructure and adaptive authentication flow allowed Meesho to handle surging traffic without disruptions, ensuring a frictionless login experience for users at scale.
With the upcoming Holi festival, Meesho anticipated one of its largest traffic surges, making it crucial to scale authentication seamlessly from the POC phase to full deployment. During peak hours, traffic was expected to spike to 300 transactions per second (TPS), requiring dedicated bandwidth allocation to ensure stability and performance.
To manage this rapid scale-up, OTPless worked closely with Meesho’s marketing, support, and tech teams, ensuring all stakeholders were aligned for a smooth transition. Within just a week, authentication scaled from 700K users during POC to 2 million users, with continued expansion to accommodate growing demand. The robust infrastructure and adaptive authentication flow allowed Meesho to handle surging traffic without disruptions, ensuring a frictionless login experience for users at scale.
Results
Results
Results
What started as a simple Proof of Concept quickly turned into a game-changer for Meesho. With OTPless, authentication became effortless, and the numbers told the story. In just a few weeks, Meesho scaled to over 20 million monthly user logins, ensuring a 99.7% success rate—drastically reducing login failures and user frustration.
The integration itself was remarkably fast, taking only 7 days to go live, allowing Meesho to roll out the solution ahead of its biggest traffic surges. But the real impact was seen in business growth—by removing authentication roadblocks, Meesho saw an 8% increase in conversions and an astonishing 30x return on investment. With a frictionless login experience now in place, users could focus on what mattered most—shopping, engaging, and returning to the platform without a second thought.
What started as a simple Proof of Concept quickly turned into a game-changer for Meesho. With OTPless, authentication became effortless, and the numbers told the story. In just a few weeks, Meesho scaled to over 20 million monthly user logins, ensuring a 99.7% success rate—drastically reducing login failures and user frustration.
The integration itself was remarkably fast, taking only 7 days to go live, allowing Meesho to roll out the solution ahead of its biggest traffic surges. But the real impact was seen in business growth—by removing authentication roadblocks, Meesho saw an 8% increase in conversions and an astonishing 30x return on investment. With a frictionless login experience now in place, users could focus on what mattered most—shopping, engaging, and returning to the platform without a second thought.
What started as a simple Proof of Concept quickly turned into a game-changer for Meesho. With OTPless, authentication became effortless, and the numbers told the story. In just a few weeks, Meesho scaled to over 20 million monthly user logins, ensuring a 99.7% success rate—drastically reducing login failures and user frustration.
The integration itself was remarkably fast, taking only 7 days to go live, allowing Meesho to roll out the solution ahead of its biggest traffic surges. But the real impact was seen in business growth—by removing authentication roadblocks, Meesho saw an 8% increase in conversions and an astonishing 30x return on investment. With a frictionless login experience now in place, users could focus on what mattered most—shopping, engaging, and returning to the platform without a second thought.
Read more
Read more
100M+ users
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In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
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100M+ users
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In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
Read Now
100M+ users
“
In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
Read Now
100M+ users
“
In Indonesia, OTP cost optimization and fraud prevention are daily challenges—OTPless came to the rescue!
Read Now
500M+ users
“
OTPless powered our scale to 20M logins/month, driving a staggering 8% conversion boost!
Read Now
500M+ users
“
OTPless powered our scale to 20M logins/month, driving a staggering 8% conversion boost!
Read Now
500M+ users
“
OTPless powered our scale to 20M logins/month, driving a staggering 8% conversion boost!
Read Now
500M+ users
“
OTPless powered our scale to 20M logins/month, driving a staggering 8% conversion boost!
Read Now
50M+ users
“
We move fast—integrating OTPless was even faster, done in just a week!
Read Now
50M+ users
“
We move fast—integrating OTPless was even faster, done in just a week!
Read Now
50M+ users
“
We move fast—integrating OTPless was even faster, done in just a week!
Read Now
50M+ users
“
We move fast—integrating OTPless was even faster, done in just a week!
Read Now
Get started today!
Get started today!
Get started today!
After integrating OTPless into your app/website, your customers can login with just one-tap!
It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
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© 2025 OTPLESS Solutions Private Limited. All rights reserved.
© 2025 OTPLESS Solutions Private Limited. All rights reserved.
© 2025 OTPLESS Solutions Private Limited. All rights reserved.
© 2025 OTPLESS Solutions Private Limited. All rights reserved.