Website:
astrotalk.com
Category:
D2C Service
Location:
India
About Astrotalk
Astrotalk is India’s leading astrology service provider with a strong global footprint. With over 50 million app downloads and 3 million+ monthly logins, the platform offers personalized astrology consultations and services to users across India and international markets.
50M+
Total Users
99.3%
Success Rate
3M+
Monthly Logins
Siddharth Singh
Siddharth
Singh
CTO
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Astrotalk partnered with OTPLESS to simplify login, reduce operational complexity, and support international scale. With zero-touch flows and intelligent routing, OTPLESS delivered measurable impact on conversion, cost, and experience.
Astrotalk partnered with OTPLESS to simplify login, reduce operational complexity, and support international scale. With zero-touch flows and intelligent routing, OTPLESS delivered measurable impact on conversion, cost, and experience.
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With 20M seamless logins/month and an 8% conversion boost, it’s been a game-changer for both our users and our growth!
About Astrotalk
Astrotalk is India’s leading astrology service provider with a strong global footprint. With over 50 million app downloads and 3 million+ monthly logins, the platform offers personalized astrology consultations and services to users across India and international markets.
50M+
Total Users
99.3%
Success Rate
3M+
Monthly Logins
Problem Statement
Problem Statement
Problem Statement
Astrotalk was managing login infrastructure using traditional SMS OTP-based authentication. While they had a 91% login conversion rate and ~95% delivery success, the team faced several challenges:
1. Multiple SMS vendors integrated separately to maintain reliability
Manual routing and rule-based triggers to optimize delivery
High operational overhead and tech bandwidth consumption
Limited global readiness with separate effort for international onboarding
These inefficiencies were affecting the overall conversion funnel and user experience.
Astrotalk was managing login infrastructure using traditional SMS OTP-based authentication. While they had a 91% login conversion rate and ~95% delivery success, the team faced several challenges:
1. Multiple SMS vendors integrated separately to maintain reliability
Manual routing and rule-based triggers to optimize delivery
High operational overhead and tech bandwidth consumption
Limited global readiness with separate effort for international onboarding
These inefficiencies were affecting the overall conversion funnel and user experience.
Astrotalk was managing login infrastructure using traditional SMS OTP-based authentication. While they had a 91% login conversion rate and ~95% delivery success, the team faced several challenges:
1. Multiple SMS vendors integrated separately to maintain reliability
Manual routing and rule-based triggers to optimize delivery
High operational overhead and tech bandwidth consumption
Limited global readiness with separate effort for international onboarding
These inefficiencies were affecting the overall conversion funnel and user experience.
OTPless Solution
OTPless Solution
OTPless Solution
Astrotalk adopted OTPLESS’ Smart Auth solution to replace their fragmented OTP-based login flow with a seamless, zero-touch authentication experience. By leveraging Silent Network Authentication (SNA) and auto-read capabilities via WhatsApp and SMS, friction during login was significantly reduced, allowing users to authenticate effortlessly without manual input. Here’s how solution was shaped:
Silent Network Authentication (SNA) and auto-read via WhatsApp and SMS enabled frictionless login
OTPLESS’ Smart Router automatically optimized the auth channel and fallback sequence
Real-time SMS provider routing ensured best-in-class delivery performance and reduced latency
Global authentication was activated with the same integration, allowing easy onboarding of new countries
Astrotalk adopted OTPLESS’ Smart Auth solution to replace their fragmented OTP-based login flow with a seamless, zero-touch authentication experience. By leveraging Silent Network Authentication (SNA) and auto-read capabilities via WhatsApp and SMS, friction during login was significantly reduced, allowing users to authenticate effortlessly without manual input. Here’s how solution was shaped:
Silent Network Authentication (SNA) and auto-read via WhatsApp and SMS enabled frictionless login
OTPLESS’ Smart Router automatically optimized the auth channel and fallback sequence
Real-time SMS provider routing ensured best-in-class delivery performance and reduced latency
Global authentication was activated with the same integration, allowing easy onboarding of new countries
Astrotalk adopted OTPLESS’ Smart Auth solution to replace their fragmented OTP-based login flow with a seamless, zero-touch authentication experience. By leveraging Silent Network Authentication (SNA) and auto-read capabilities via WhatsApp and SMS, friction during login was significantly reduced, allowing users to authenticate effortlessly without manual input. Here’s how solution was shaped:
Silent Network Authentication (SNA) and auto-read via WhatsApp and SMS enabled frictionless login
OTPLESS’ Smart Router automatically optimized the auth channel and fallback sequence
Real-time SMS provider routing ensured best-in-class delivery performance and reduced latency
Global authentication was activated with the same integration, allowing easy onboarding of new countries
Integration
Integration
Integration
Platform: Web & Android app
Time to Integrate: Swift implementation with close collaboration between OTPless and Astrotalk’s internal tech teams
Support: Dedicated onboarding, live support, and ongoing monitoring
Team Involved: Core product managers, backend and mobile developers from Astrotalk, and OTPless integration experts
Platform: Web & Android app
Time to Integrate: Swift implementation with close collaboration between OTPless and Astrotalk’s internal tech teams
Support: Dedicated onboarding, live support, and ongoing monitoring
Team Involved: Core product managers, backend and mobile developers from Astrotalk, and OTPless integration experts
Platform: Web & Android app
Time to Integrate: Swift implementation with close collaboration between OTPless and Astrotalk’s internal tech teams
Support: Dedicated onboarding, live support, and ongoing monitoring
Team Involved: Core product managers, backend and mobile developers from Astrotalk, and OTPless integration experts
Results
Results
Results
Following the implementation of OTPLESS Smart Auth, Astrotalk experienced a significant improvement in the reliability and efficiency of its authentication process. Delivery success rates jumped from ~95% to over 99%, ensuring messages consistently reached users across all regions. This improvement played a key role in raising the overall login conversion rate from 91% to over 97%, making the user journey faster and more seamless.
Astrotalk also saw a 6% increase in international login conversion, which directly supported their global expansion efforts by delivering a consistent experience across geographies. Additionally, by consolidating multiple vendors and replacing complex rule-based fallback logic with a single OTPLESS integration, Astrotalk was able to free up engineering resources and improve operational efficiency. These combined benefits helped the team scale with confidence while focusing on growth and product innovation.
The impact has been dramatic:
99.3%+ delivery success
+7% overall login conversion
+6% improvement in international login conversion
One integration streamlined vendor management and saved tech bandwidth
Following the implementation of OTPLESS Smart Auth, Astrotalk experienced a significant improvement in the reliability and efficiency of its authentication process. Delivery success rates jumped from ~95% to over 99%, ensuring messages consistently reached users across all regions. This improvement played a key role in raising the overall login conversion rate from 91% to over 97%, making the user journey faster and more seamless.
Astrotalk also saw a 6% increase in international login conversion, which directly supported their global expansion efforts by delivering a consistent experience across geographies. Additionally, by consolidating multiple vendors and replacing complex rule-based fallback logic with a single OTPLESS integration, Astrotalk was able to free up engineering resources and improve operational efficiency. These combined benefits helped the team scale with confidence while focusing on growth and product innovation.
The impact has been dramatic:
99.3%+ delivery success
+7% overall login conversion
+6% improvement in international login conversion
One integration streamlined vendor management and saved tech bandwidth
Following the implementation of OTPLESS Smart Auth, Astrotalk experienced a significant improvement in the reliability and efficiency of its authentication process. Delivery success rates jumped from ~95% to over 99%, ensuring messages consistently reached users across all regions. This improvement played a key role in raising the overall login conversion rate from 91% to over 97%, making the user journey faster and more seamless.
Astrotalk also saw a 6% increase in international login conversion, which directly supported their global expansion efforts by delivering a consistent experience across geographies. Additionally, by consolidating multiple vendors and replacing complex rule-based fallback logic with a single OTPLESS integration, Astrotalk was able to free up engineering resources and improve operational efficiency. These combined benefits helped the team scale with confidence while focusing on growth and product innovation.
The impact has been dramatic:
99.3%+ delivery success
+7% overall login conversion
+6% improvement in international login conversion
One integration streamlined vendor management and saved tech bandwidth
Following the implementation of OTPLESS Smart Auth, Astrotalk experienced a significant improvement in the reliability and efficiency of its authentication process. Delivery success rates jumped from ~95% to over 99%, ensuring messages consistently reached users across all regions. This improvement played a key role in raising the overall login conversion rate from 91% to over 97%, making the user journey faster and more seamless.
Astrotalk also saw a 6% increase in international login conversion, which directly supported their global expansion efforts by delivering a consistent experience across geographies. Additionally, by consolidating multiple vendors and replacing complex rule-based fallback logic with a single OTPLESS integration, Astrotalk was able to free up engineering resources and improve operational efficiency. These combined benefits helped the team scale with confidence while focusing on growth and product innovation.
The impact has been dramatic:
99.3%+ delivery success
+7% overall login conversion
+6% improvement in international login conversion
One integration streamlined vendor management and saved tech bandwidth
Read more from our customers
Read more from our customers
Ready to go OTPless?
Ready to go OTPless?
Ready to go OTPless?
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
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Customer
Case Studies
© 2025 OTPLESS Solutions Private Limited. All rights reserved.
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© 2025 OTPLESS Solutions Private Limited. All rights reserved.
Learn
Customer
Case Studies
© 2025 OTPLESS Solutions Private Limited. All rights reserved.