Login without OTP
Integrate Fast
Increase Conversions
Reduce Frauds
Website:
olx.co.id
Category:
E-commerce
Location:
Indonesia
About Olx
OLX Indonesia (olx.co.id) is one of the country’s largest and most trusted online marketplaces, connecting millions of users to buy and sell everything from vehicles and electronics to furniture and home goods. With a vast user base and high daily traffic, OLX plays a central role in Indonesia’s digital commerce ecosystem.
OLX Indonesia (olx.co.id) is one of the country’s largest and most trusted online marketplaces, connecting millions of users to buy and sell everything from vehicles and electronics to furniture and home goods. With a vast user base and high daily traffic, OLX plays a central role in Indonesia’s digital commerce ecosystem.
10M
Total Users
95.5%
Success Rate
500k+
Monthly Logins
Lirico Nurcahyadi
Head of Product
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We were constantly battling OTP failures and rising costs—it was frustrating for both our team and our users. OTPless turned things around completely. Logins are now seamless and more secure!
We were constantly battling OTP failures and rising costs—it was frustrating for both our team and our users. OTPless turned things around completely. Logins are now seamless and more secure!
We were constantly battling OTP failures and rising costs—it was frustrating for both our team and our users. OTPless turned things around completely. Logins are now seamless and more secure!
About Olx
OLX Indonesia (olx.co.id) is one of the country’s largest and most trusted online marketplaces, connecting millions of users to buy and sell everything from vehicles and electronics to furniture and home goods. With a vast user base and high daily traffic, OLX plays a central role in Indonesia’s digital commerce ecosystem.
10M
Total Users
95.5%
Success Rate
500k+
Monthly Logins
Problem Statement
Problem Statement
Problem Statement
As one of Indonesia’s largest online marketplaces, OLX Indonesia (olx.co.id) connects millions of users for buying and selling everything from vehicles to furniture. But behind this scale was a growing challenge—an outdated OTP-based login system that had become increasingly unreliable and costly. OTP delivery failures were frustrating users, undermining trust, and leading to support escalations during critical moments.
Rising SMS costs were also starting to erode margins, especially as traffic surged. To make matters worse, support from existing OTP providers was inconsistent—particularly during peak usage hours when reliability mattered most.
To continue scaling with confidence, OLX needed an authentication solution that was faster, more reliable, and optimized for performance at scale—without compromising security or driving up operational costs.
As one of Indonesia’s largest online marketplaces, OLX Indonesia (olx.co.id) connects millions of users for buying and selling everything from vehicles to furniture. But behind this scale was a growing challenge—an outdated OTP-based login system that had become increasingly unreliable and costly. OTP delivery failures were frustrating users, undermining trust, and leading to support escalations during critical moments.
Rising SMS costs were also starting to erode margins, especially as traffic surged. To make matters worse, support from existing OTP providers was inconsistent—particularly during peak usage hours when reliability mattered most.
To continue scaling with confidence, OLX needed an authentication solution that was faster, more reliable, and optimized for performance at scale—without compromising security or driving up operational costs.
As one of Indonesia’s largest online marketplaces, OLX Indonesia (olx.co.id) connects millions of users for buying and selling everything from vehicles to furniture. But behind this scale was a growing challenge—an outdated OTP-based login system that had become increasingly unreliable and costly. OTP delivery failures were frustrating users, undermining trust, and leading to support escalations during critical moments.
Rising SMS costs were also starting to erode margins, especially as traffic surged. To make matters worse, support from existing OTP providers was inconsistent—particularly during peak usage hours when reliability mattered most.
To continue scaling with confidence, OLX needed an authentication solution that was faster, more reliable, and optimized for performance at scale—without compromising security or driving up operational costs.
OTPless Solution
OTPless Solution
OTPless Solution
To modernize its login experience, OLX Indonesia partnered with OTPless to implement a multi-channel authentication system built for scale, reliability, and simplicity. At the heart of this integration was WhatsApp-based login—a fast, one-tap authentication method that leverages a platform trusted and widely used by Indonesian users.
With OTPless, OLX was able to deploy WhatsApp authentication without building or managing infrastructure internally. Everything—from template management to real-time monitoring—was handled by OTPless, significantly reducing engineering effort and operational complexity.
For users without WhatsApp access, OTPless provided a seamless fallback to SMS-based authentication, ensuring coverage across the full user base. This dynamic, channel-aware approach enabled OLX to maintain high success rates and near-perfect uptime, even during peak traffic surges.
The result: a faster, more reliable login experience for users—and a lighter technical load for OLX’s internal teams.
To modernize its login experience, OLX Indonesia partnered with OTPless to implement a multi-channel authentication system built for scale, reliability, and simplicity. At the heart of this integration was WhatsApp-based login—a fast, one-tap authentication method that leverages a platform trusted and widely used by Indonesian users.
With OTPless, OLX was able to deploy WhatsApp authentication without building or managing infrastructure internally. Everything—from template management to real-time monitoring—was handled by OTPless, significantly reducing engineering effort and operational complexity.
For users without WhatsApp access, OTPless provided a seamless fallback to SMS-based authentication, ensuring coverage across the full user base. This dynamic, channel-aware approach enabled OLX to maintain high success rates and near-perfect uptime, even during peak traffic surges.
The result: a faster, more reliable login experience for users—and a lighter technical load for OLX’s internal teams.
To modernize its login experience, OLX Indonesia partnered with OTPless to implement a multi-channel authentication system built for scale, reliability, and simplicity. At the heart of this integration was WhatsApp-based login—a fast, one-tap authentication method that leverages a platform trusted and widely used by Indonesian users.
With OTPless, OLX was able to deploy WhatsApp authentication without building or managing infrastructure internally. Everything—from template management to real-time monitoring—was handled by OTPless, significantly reducing engineering effort and operational complexity.
For users without WhatsApp access, OTPless provided a seamless fallback to SMS-based authentication, ensuring coverage across the full user base. This dynamic, channel-aware approach enabled OLX to maintain high success rates and near-perfect uptime, even during peak traffic surges.
The result: a faster, more reliable login experience for users—and a lighter technical load for OLX’s internal teams.
Results
Results
Results
With OTPless in place, OLX Indonesia saw an immediate transformation in its login experience. WhatsApp-based authentication quickly became the preferred method for users, delivering faster, more reliable access while significantly reducing friction during sign-ins.
Today, millions of authentications each month are powered by OTPless, with the platform maintaining exceptionally high delivery success rates and ensuring uninterrupted performance—even during peak traffic hours. By moving away from legacy OTP systems, OLX not only improved user satisfaction but also achieved meaningful cost savings on SMS delivery.
The internal impact was just as significant—engineering teams were freed from managing authentication infrastructure, support teams saw a drop in login-related complaints, and the business gained a more stable, scalable foundation for continued growth.
OTPless didn’t just fix a broken login process—it helped OLX Indonesia deliver a secure, modern, and scalable authentication experience built for the future
With OTPless in place, OLX Indonesia saw an immediate transformation in its login experience. WhatsApp-based authentication quickly became the preferred method for users, delivering faster, more reliable access while significantly reducing friction during sign-ins.
Today, millions of authentications each month are powered by OTPless, with the platform maintaining exceptionally high delivery success rates and ensuring uninterrupted performance—even during peak traffic hours. By moving away from legacy OTP systems, OLX not only improved user satisfaction but also achieved meaningful cost savings on SMS delivery.
The internal impact was just as significant—engineering teams were freed from managing authentication infrastructure, support teams saw a drop in login-related complaints, and the business gained a more stable, scalable foundation for continued growth.
OTPless didn’t just fix a broken login process—it helped OLX Indonesia deliver a secure, modern, and scalable authentication experience built for the future
With OTPless in place, OLX Indonesia saw an immediate transformation in its login experience. WhatsApp-based authentication quickly became the preferred method for users, delivering faster, more reliable access while significantly reducing friction during sign-ins.
Today, millions of authentications each month are powered by OTPless, with the platform maintaining exceptionally high delivery success rates and ensuring uninterrupted performance—even during peak traffic hours. By moving away from legacy OTP systems, OLX not only improved user satisfaction but also achieved meaningful cost savings on SMS delivery.
The internal impact was just as significant—engineering teams were freed from managing authentication infrastructure, support teams saw a drop in login-related complaints, and the business gained a more stable, scalable foundation for continued growth.
OTPless didn’t just fix a broken login process—it helped OLX Indonesia deliver a secure, modern, and scalable authentication experience built for the future
Read more
Read more
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
We move fast—integrating OTPless was done in just a week, and ready for our future scale and global roadmap!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
50M+ users
“
OTPless transformed our complex auth for 15K+ Play Store apps—we've been a happy customer since 2023!
Read Now
Login without OTP
Integrate Fast
Increase Conversions
Reduce Frauds
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© 2025 OTPLESS Solutions Private Limited. All rights reserved.