About Eloelo
India’s leading interactive live entertainment platform, Eloelo blends games, creators, and live streaming into a unique social experience. With 85M+ users and growing, the brand is pioneering new formats of community engagement — most recently with the launch of its mini content platform, StoryTV.
85M+
Total Users
99.7%
Success Rate
6M+
Monthly Logins
Sagar Gaonkar
Siddharth
Singh
CTO
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OTPLESS made login effortless for our users and simpler for our team. With WhatsApp zero-tap and smart fallback, we boosted conversions and cut international auth costs by 20x. Integration was quick, and their support has been spot on. It’s a solution that truly scales with us.
OTPless completely transformed how users log in at Meesho—fast, effortless, and frustration-free. With 20M seamless logins/month and an 8% conversion boost, it’s been a game-changer for both our users and our growth!
OTPLESS made login effortless for our users and simpler for our team. With WhatsApp zero-tap and smart fallback, we boosted conversions and cut international auth costs by 20x. Integration was quick, and their support has been spot on. It’s a solution that truly scales with us.
About Eloelo
India’s leading interactive live entertainment platform, Eloelo blends games, creators, and live streaming into a unique social experience. With 85M+ users and growing, the brand is pioneering new formats of community engagement — most recently with the launch of its mini content platform, StoryTV.
85M+
Total Users
99.7%
Success Rate
6M+
Monthly Logins
Problem Statement
Problem Statement
Problem Statement
As a business scaling aggressively through performance marketing, Eloelo’s growth team was tackling multiple challenges across user authentication:
1. High CAC due to drop-offs during OTP-based logins, reducing overall ROAS
Need for seamless, scalable global authentication without major infra changes
Requirement to boost top-of-funnel conversion while reducing SMS OTP failures
Desire to reduce tech overheads with a fully managed authentication solution
These inefficiencies were affecting the overall conversion funnel and user experience.
As a business scaling aggressively through performance marketing, Eloelo’s growth team was tackling multiple challenges across user authentication:
1. High CAC due to drop-offs during OTP-based logins, reducing overall ROAS
Need for seamless, scalable global authentication without major infra changes
Requirement to boost top-of-funnel conversion while reducing SMS OTP failures
Desire to reduce tech overheads with a fully managed authentication solution
These inefficiencies were affecting the overall conversion funnel and user experience.
As a business scaling aggressively through performance marketing, Eloelo’s growth team was tackling multiple challenges across user authentication:
1. High CAC due to drop-offs during OTP-based logins, reducing overall ROAS
Need for seamless, scalable global authentication without major infra changes
Requirement to boost top-of-funnel conversion while reducing SMS OTP failures
Desire to reduce tech overheads with a fully managed authentication solution
These inefficiencies were affecting the overall conversion funnel and user experience.
OTPless Solution
OTPless Solution
OTPless Solution
Eloelo implemented OTPLESS’ Smart Auth stack across platforms — integrating zero-touch login experiences via WhatsApp auto-read and fallback routing through SMS — all powered by OTPLESS' intelligent SDKs.
Delivery success improved to 99.7%+ with WhatsApp + SMS fallback router
Zero-touch logins led to a seamless experience for new and returning users
Smart vendor routing led to 30% improvement in SMS latency and 100% uptime
Global authentication enabled instantly with OTPLESS’ ready-to-deploy SDK, and local partnerships in place — leading to 20X cost reduction in international auth
Real-time analytics dashboard and SDKs across Android, iOS, and web enabled easier infra and funnel management
Eloelo implemented OTPLESS’ Smart Auth stack across platforms — integrating zero-touch login experiences via WhatsApp auto-read and fallback routing through SMS — all powered by OTPLESS' intelligent SDKs.
Delivery success improved to 99.7%+ with WhatsApp + SMS fallback router
Zero-touch logins led to a seamless experience for new and returning users
Smart vendor routing led to 30% improvement in SMS latency and 100% uptime
Global authentication enabled instantly with OTPLESS’ ready-to-deploy SDK, and local partnerships in place — leading to 20X cost reduction in international auth
Real-time analytics dashboard and SDKs across Android, iOS, and web enabled easier infra and funnel management
Eloelo implemented OTPLESS’ Smart Auth stack across platforms — integrating zero-touch login experiences via WhatsApp auto-read and fallback routing through SMS — all powered by OTPLESS' intelligent SDKs.
Delivery success improved to 99.7%+ with WhatsApp + SMS fallback router
Zero-touch logins led to a seamless experience for new and returning users
Smart vendor routing led to 30% improvement in SMS latency and 100% uptime
Global authentication enabled instantly with OTPLESS’ ready-to-deploy SDK, and local partnerships in place — leading to 20X cost reduction in international auth
Real-time analytics dashboard and SDKs across Android, iOS, and web enabled easier infra and funnel management
Integration
Integration
Integration
Platform: IOS & Android app
Time to Integrate: Swift implementation with close collaboration between OTPless and Astrotalk’s internal tech teams
Support: Dedicated onboarding, live support, and ongoing monitoring
Team Involved: Core product managers, backend and mobile developers from Astrotalk, and OTPless integration experts
Platform: IOS & Android app
Time to Integrate: Swift implementation with close collaboration between OTPless and Astrotalk’s internal tech teams
Support: Dedicated onboarding, live support, and ongoing monitoring
Team Involved: Core product managers, backend and mobile developers from Astrotalk, and OTPless integration experts
Platform: IOS & Android app
Time to Integrate: Swift implementation with close collaboration between OTPless and Astrotalk’s internal tech teams
Support: Dedicated onboarding, live support, and ongoing monitoring
Team Involved: Core product managers, backend and mobile developers from Astrotalk, and OTPless integration experts
Results
Results
Results
Following the implementation of OTPLESS Smart Auth, Eloelo saw a major uplift in the performance and reliability of its user authentication flow. Delivery success rates climbed to over 99.7%, driven by a powerful combination of WhatsApp auto-read and SMS fallback routing. This translated directly into a smoother login experience for users, new and returning — and helped raise overall login conversion from 89% to ~95%, significantly improving activation across the funnel.
The improved reliability also enabled Eloelo to reduce international authentication costs by 20x, thanks to OTPLESS’s global-ready SDK and local telecom partnerships. Additionally, the smart vendor routing led to a 30% improvement in SMS latency, ensuring consistent uptime and speed at scale. With OTPLESS managing the authentication stack end-to-end, Eloelo was able to cut down tech overheads and deploy a single, unified solution across Android and iOS.
The impact:
99.7%+ delivery success
+6% login conversion uplif
30% reduction in SMS latency
20x cost savings on international auth
One SDK simplified infra across all platforms
Following the implementation of OTPLESS Smart Auth, Eloelo saw a major uplift in the performance and reliability of its user authentication flow. Delivery success rates climbed to over 99.7%, driven by a powerful combination of WhatsApp auto-read and SMS fallback routing. This translated directly into a smoother login experience for users, new and returning — and helped raise overall login conversion from 89% to ~95%, significantly improving activation across the funnel.
The improved reliability also enabled Eloelo to reduce international authentication costs by 20x, thanks to OTPLESS’s global-ready SDK and local telecom partnerships. Additionally, the smart vendor routing led to a 30% improvement in SMS latency, ensuring consistent uptime and speed at scale. With OTPLESS managing the authentication stack end-to-end, Eloelo was able to cut down tech overheads and deploy a single, unified solution across Android and iOS.
The impact has been dramatic:
99.7%+ delivery success
+6% login conversion uplif
30% reduction in SMS latency
20x cost savings on international auth
One SDK simplified infra across all platforms
Following the implementation of OTPLESS Smart Auth, Eloelo saw a major uplift in the performance and reliability of its user authentication flow. Delivery success rates climbed to over 99.7%, driven by a powerful combination of WhatsApp auto-read and SMS fallback routing. This translated directly into a smoother login experience for users, new and returning — and helped raise overall login conversion from 89% to ~95%, significantly improving activation across the funnel.
The improved reliability also enabled Eloelo to reduce international authentication costs by 20x, thanks to OTPLESS’s global-ready SDK and local telecom partnerships. Additionally, the smart vendor routing led to a 30% improvement in SMS latency, ensuring consistent uptime and speed at scale. With OTPLESS managing the authentication stack end-to-end, Eloelo was able to cut down tech overheads and deploy a single, unified solution across Android and iOS.
The impact has been dramatic:
The impact has been dramatic:
99.7%+ delivery success
+6% login conversion uplif
30% reduction in SMS latency
20x cost savings on international auth
One SDK simplified infra across all platforms
Following the implementation of OTPLESS Smart Auth, Astrotalk experienced a significant improvement in the reliability and efficiency of its authentication process. Delivery success rates jumped from ~95% to over 99%, ensuring messages consistently reached users across all regions. This improvement played a key role in raising the overall login conversion rate from 91% to over 97%, making the user journey faster and more seamless.
Astrotalk also saw a 6% increase in international login conversion, which directly supported their global expansion efforts by delivering a consistent experience across geographies. Additionally, by consolidating multiple vendors and replacing complex rule-based fallback logic with a single OTPLESS integration, Astrotalk was able to free up engineering resources and improve operational efficiency. These combined benefits helped the team scale with confidence while focusing on growth and product innovation.
The impact has been dramatic:
99.3%+ delivery success
+7% overall login conversion
+6% improvement in international login conversion
One integration streamlined vendor management and saved tech bandwidth
Read more from our customers
Read more from our customers
Ready to go OTPless?
Ready to go OTPless?
Ready to go OTPless?
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
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Case Studies
© 2025 OTPLESS Solutions Private Limited. All rights reserved.
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© 2025 OTPLESS Solutions Private Limited. All rights reserved.
Learn
Customer
Case Studies
© 2025 OTPLESS Solutions Private Limited. All rights reserved.