Website:
app.shiprocket.in
Category:
E-commerce Enablement
Location:
India
About Shiprocket
Shiprocket is India’s leading eCommerce logistics and fulfillment platform, enabling seamless shipping experiences for over 250,000 sellers. Shiprocket helps D2C brands, SMEs, and marketpl aces deliver faster and more reliably across 29,000+ pin codes. From warehousing to last-mile delivery, Shiprocket powers end-to-end logistics for some of the fastest-growing online businesses in the country.
250k+
Merchants
99.5%
Success Rate
5M+
Monthly Logins
Mudit Yadav
Product Manager
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Working with OTPLESS was super smooth. Their SDK plugged right into our flow, even in tricky spots like in-app browsers. We saw login delivery jump to 99.5%.
Working with OTPLESS was super smooth. Their SDK plugged right into our flow, even in tricky spots like in-app browsers. We saw login delivery jump to 99.5%.
Working with OTPLESS was super smooth. Their SDK plugged right into our flow, even in tricky spots like in-app browsers. We saw login delivery jump to 99.5%.
About Shiprocket
Shiprocket is India’s leading eCommerce logistics and fulfillment platform, enabling seamless shipping experiences for over 250,000 sellers. Shiprocket helps D2C brands, SMEs, and marketpl aces deliver faster and more reliably across 29,000+ pin codes. From warehousing to last-mile delivery, Shiprocket powers end-to-end logistics for some of the fastest-growing online businesses in the country.
250k+
Merchants
99.5%
Success Rate
5M+
Monthly Logins
Problem Statement
Problem Statement
Problem Statement
Checkout drop-offs were hurting Shiprocket’s topline. Shiprocket identified critical friction at the mobile number verification step during checkout:
SMS Deliverability Issues: Delivery success rate was capped at ~94%, often accompanied by high latency.
Vendor Inconsistencies: Fluctuating performance during the day resulted in unpredictable user experience.
Tech Limitations: Integration across diverse storefronts (e.g., Shopify) and utility browsers (e.g., Instagram, Facebook) made standard SDKs insufficient.
Personalization Needs: Each store required unique branding within the auth flow.
Fraud Management: A growing number of spam and bot-based verification attempts required robust mitigation.
These inefficiencies were affecting the overall conversion funnel and user experience.
Checkout drop-offs were hurting Shiprocket’s topline. Shiprocket identified critical friction at the mobile number verification step during checkout:
SMS Deliverability Issues: Delivery success rate was capped at ~94%, often accompanied by high latency.
Vendor Inconsistencies: Fluctuating performance during the day resulted in unpredictable user experience.
Tech Limitations: Integration across diverse storefronts (e.g., Shopify) and utility browsers (e.g., Instagram, Facebook) made standard SDKs insufficient.
Personalization Needs: Each store required unique branding within the auth flow.
Fraud Management: A growing number of spam and bot-based verification attempts required robust mitigation.
These inefficiencies were affecting the overall conversion funnel and user experience.
Checkout drop-offs were hurting Shiprocket’s topline. Shiprocket identified critical friction at the mobile number verification step during checkout:
SMS Deliverability Issues: Delivery success rate was capped at ~94%, often accompanied by high latency.
Vendor Inconsistencies: Fluctuating performance during the day resulted in unpredictable user experience.
Tech Limitations: Integration across diverse storefronts (e.g., Shopify) and utility browsers (e.g., Instagram, Facebook) made standard SDKs insufficient.
Personalization Needs: Each store required unique branding within the auth flow.
Fraud Management: A growing number of spam and bot-based verification attempts required robust mitigation.
These inefficiencies were affecting the overall conversion funnel and user experience.
OTPless Solution
OTPless Solution
OTPless Solution
OTPLESS stepped in as a full-stack authentication partner, working alongside Shiprocket’s product team to build a custom solution tailored for e-commerce checkout.
1. Headless SDK for Universal Compatibility
Built for seamless performance across all platforms including in-app utility browsers.
Lightweight and easily embedded into existing Shopify-based merchant stores.
2. Vendor & Brand Personalization
Customizable parameters enabled store-specific branding within the OTP templates (both SMS & WhatsApp).
3. Smart Auth with WA + SMS Fallback Router
OTPLESS’ dynamic router delivered OTP via the most optimal channel (WA or SMS), depending on deliverability and latency.
Boosted OTP delivery rates to 99.5%+.
4. Robust Fraud Prevention
Multi-layered rate-limiting (IP, device, identity, app-level) to block spam and bot-based login attempts.
OTPLESS stepped in as a full-stack authentication partner, working alongside Shiprocket’s product team to build a custom solution tailored for e-commerce checkout.
1. Headless SDK for Universal Compatibility
Built for seamless performance across all platforms including in-app utility browsers.
Lightweight and easily embedded into existing Shopify-based merchant stores.
2. Vendor & Brand Personalization
Customizable parameters enabled store-specific branding within the OTP templates (both SMS & WhatsApp).
3. Smart Auth with WA + SMS Fallback Router
OTPLESS’ dynamic router delivered OTP via the most optimal channel (WA or SMS), depending on deliverability and latency.
Boosted OTP delivery rates to 99.5%+.
4. Robust Fraud Prevention
Multi-layered rate-limiting (IP, device, identity, app-level) to block spam and bot-based login attempts.
OTPLESS stepped in as a full-stack authentication partner, working alongside Shiprocket’s product team to build a custom solution tailored for e-commerce checkout.
1. Headless SDK for Universal Compatibility
Built for seamless performance across all platforms including in-app utility browsers.
Lightweight and easily embedded into existing Shopify-based merchant stores.
2. Vendor & Brand Personalization
Customizable parameters enabled store-specific branding within the OTP templates (both SMS & WhatsApp).
3. Smart Auth with WA + SMS Fallback Router
OTPLESS’ dynamic router delivered OTP via the most optimal channel (WA or SMS), depending on deliverability and latency.
Boosted OTP delivery rates to 99.5%+.
4. Robust Fraud Prevention
Multi-layered rate-limiting (IP, device, identity, app-level) to block spam and bot-based login attempts.
Results
Results
Results
With OTPLESS Smart Auth, Shiprocket streamlined login across its merchant network. Our headless SDK ensured seamless performance across platforms, including in-app browsers and Shopify stores. Using dynamic routing between WhatsApp and SMS, OTP delivery success jumped to 99.5%+. Branded templates added a layer of trust at checkout, while advanced rate-limiting blocked spam and fraud.
The impact:
3.5% uplift in overall checkout conversion rate
99.5%+ OTP delivery success
30% improvement in SMS latency through real-time routing
Zero incidents of spam or fraud post implementation
With OTPLESS Smart Auth, Shiprocket streamlined login across its merchant network. Our headless SDK ensured seamless performance across platforms, including in-app browsers and Shopify stores. Using dynamic routing between WhatsApp and SMS, OTP delivery success jumped to 99.5%+. Branded templates added a layer of trust at checkout, while advanced rate-limiting blocked spam and fraud.
The impact:
3.5% uplift in overall checkout conversion rate
99.5%+ OTP delivery success
30% improvement in SMS latency through real-time routing
Zero incidents of spam or fraud post implementation
With OTPLESS Smart Auth, Shiprocket streamlined login across its merchant network. Our headless SDK ensured seamless performance across platforms, including in-app browsers and Shopify stores. Using dynamic routing between WhatsApp and SMS, OTP delivery success jumped to 99.5%+. Branded templates added a layer of trust at checkout, while advanced rate-limiting blocked spam and fraud.
The impact:
3.5% uplift in overall checkout conversion rate
99.5%+ OTP delivery success
30% improvement in SMS latency through real-time routing
Zero incidents of spam or fraud post implementation
With OTPLESS Smart Auth, Shiprocket streamlined login across its merchant network. Our headless SDK ensured seamless performance across platforms, including in-app browsers and Shopify stores. Using dynamic routing between WhatsApp and SMS, OTP delivery success jumped to 99.5%+. Branded templates added a layer of trust at checkout, while advanced rate-limiting blocked spam and fraud.
The impact:
3.5% uplift in overall checkout conversion rate
99.5%+ OTP delivery success
30% improvement in SMS latency through real-time routing
Zero incidents of spam or fraud post implementation
Read more from our customers
Read more from our customers
Ready to go OTPless?
Ready to go OTPless?
Ready to go OTPless?
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
After integrating OTPless into your app/website, your customers can login with just one-tap! It’s simple, fast, secure and scalable.
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Increase Conversions
Reduce Frauds
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Customer
Case Studies
© 2025 OTPLESS Solutions Private Limited. All rights reserved.
Learn
Customer
Case Studies
© 2025 OTPLESS Solutions Private Limited. All rights reserved.
Learn
© 2025 OTPLESS Solutions Private Limited. All rights reserved.