All Case Studies
Total Users
85M+
Monthly Logins
6M+
Login Conversion Lift
+6%
Login Success Rate
98.3%
Sagar Gaonkar
CTO
“OTPless made login effortless for our users and simpler for our team. With WhatsApp zero-tap and smart fallback, we boosted conversions and cut international auth costs by 20x. Integration was quick, and their support has been spot on. It’s a solution that truly scales with us.”
About
Eloelo is India’s leading interactive live entertainment platform, blending games, creator content, and live streaming into a unique mobile-first experience. With over 85 million users and the launch of innovative IPs like StoryTV and Connecto, Eloelo is shaping the future of social entertainment for Bharat and the world.
As Eloelo rapidly expanded its reach—domestically and globally—its performance marketing and product teams faced mounting challenges with OTP-based login systems:
High Drop-Offs at Login: OTP delivery delays led to ~11% drop-offs, reducing activation rates and overall campaign ROI.
International Expansion Friction: Global logins came with high SMS costs and complex vendor setups.
Tech Bandwidth Constraints: The team sought a plug-and-play auth layer that wouldn’t stretch backend and mobile dev resources.
The platform needed a unified, scalable authentication solution to eliminate friction and support international growth—without re-architecting.
To eliminate friction, improve reliability, and reduce global SMS costs, Eloelo implemented OTPless’ Smart Auth Stack—powered by intelligent SDKs and zero-touch user flows.
1. WhatsApp Zero-Tap Login
WhatsApp Zero-Tap delivers a truly seamless login experience—users receive a secure message that is auto-read into the app, removing the need to switch apps or manually enter OTPs. This native experience reduces friction, increases trust, and boosts login speed dramatically. For Eloelo’s mobile-first user base, this not only drove higher conversions but also strengthened repeat engagement by eliminating the most common point of drop-off.
2. Smart Authentication Router
A dynamic routing engine selected the most effective login method—SNA, WhatsApp, or SMS—by evaluating user context, network health, and past performance. For SMS, the system intelligently chose the highest-performing vendor using live conversion and latency data, ensuring consistent performance globally.
3. Ready-to-Deploy SDKs Across Platforms
Eloelo integrated OTPless across Android and iOS with a single SDK—enabling instant international logins without additional infra changes or vendor onboarding.
4. Unified Global Integration
A single SDK powered logins across India, US, Europe, UAE and new markets—without new setups or code changes.
🚀 Pilot Success
In A/B tests, Eloelo saw an immediate 6–7% uplift in login-to-activation conversion, with feedback from users confirming smoother access.
🧰 Seamless Go-Live
With close collaboration between product and tech teams, OTPless was live across Android, iOS, and Eloelo’s full ecosystem in under a week.
🌐 Built for Global Scale
With built-in global coverage and smart fallback logic, OTPless enabled Eloelo to expand internationally—achieving 20x lower auth costs with no additional development effort.
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