All Case Studies
Total Users
50M+
Monthly Logins
7M+
Login Conversion Boost
+6%
Auth Success Rate
99.1%
Ankit Bhatia
Product Head
“We were losing revenue every time an OTP was delayed or failed to deliver. OTPless changed the game with its Smart Auth and one-tap login experience. Conversions soared to 94.1%, and in just over a week, we integrated and scaled to over 2 million logins a month. It’s fast, seamless, and our users absolutely love it.”
About
Seekho is a fast-growing edtech platform delivering high-quality upskilling and career growth resources to learners across India. With affiliated platforms like Bolo, Arivu, and Nerchuko, Seekho powers a connected learning ecosystem focused on mobile-first, real-time access. As user adoption surged, so did the need for a frictionless, scalable, and secure login experience across products and geographies.
India
seekho.in
Seekho’s lean engineering team was focused on product and growth—not firefighting login issues. Yet with legacy OTP systems, they were dealing with high drop-offs, delivery failures, and growing concerns around platform reliability. Their SMS-based authentication created friction for users and overhead for engineering.
What made matters worse:
Key Issues:
OTP Drop-Offs Impacting Revenue: A 12–13% failure rate during login directly affected paid subscription conversions.
Multiple Brands, One Pain Point: Maintaining parallel OTP infra for Bolo, Arivu, and Nerchuko was operationally unsustainable.
Limited Scalability: International expansion would require significant backend rework.
Seekho needed a future-proof authentication layer that just worked—across all apps, for all users, in every region.
OTPless provided a modern authentication architecture that not only eliminated SMS-based friction but also gave Seekho confidence in scaling fast—with zero compromise on UX or security.
1. Silent Network Authentication (SNA)
Seekho’s core user base—students and early-career professionals—often operate on limited connectivity and low intent. OTPless’ carrier-level SNA verified user identity silently in the background without any code entry or app switching. This frictionless experience proved especially powerful in converting users who would have otherwise dropped off.
2. WhatsApp Zero-Tap Login
For WhatsApp-enabled users, OTPs were auto-read within the app—offering one-tap login experiences without redirect or manual entry. This boosted speed and convenience for a majority of users.
3. Smart Authentication Router
OTPless’ adaptive logic dynamically selected the optimal channel—SNA, WhatsApp, or fallback SMS—based on network strength, device capability, and delivery success probabilities. This maximized reliability and minimized friction.
4. One-Time Integration Across All Brands
With one SDK, Seekho went live across four apps—Seekho, Bolo, Arivu, and Nerchuko. No redundant engineering.
No complex rewrites.
5. Out-of-the-Box International Readiness
As Seekho expanded globally, OTPless’ same integration handled international traffic with zero additional engineering support.
🚀 Pilot Success
A rapid pilot integration validated results within the first few days—login success exceeded 99%, and user experience feedback was overwhelmingly positive.
🧩 Seamless Production Rollout
Within just five working days, OTPless was deployed across all four brands in Seekho’s ecosystem, thanks to close collaboration between OTPless’ integration team and Seekho’s developers.
🌐 Future-Ready Authentication
The same integration now supports Seekho’s international expansion, with no added engineering effort.
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