All Case Studies
Total Users
50M+
Monthly Logins
7M+
Login Conversion Boost
+6%
Auth Success Rate
99.1%
Lirico Nurcahyadi
Head of Product
“We were constantly battling OTP failures and rising costs—it was frustrating for both our team and our users. OTPless turned things around completely. Logins are now seamless and more secure!”
About
OLX Indonesia is one of the country’s largest and most trusted online marketplaces, connecting millions of users to buy and sell everything from vehicles and electronics to furniture and home goods. With a vast user base and high daily traffic, OLX plays a central role in Indonesia’s digital commerce ecosystem.
Despite its leadership in Indonesia’s online marketplace space, OLX was struggling with outdated OTP-based authentication. Frequent delivery failures were frustrating users and causing support escalations, especially during high traffic periods.
The issues included:
Key Issues:
OTP Failures During Peak Hours: Leading to login friction and user churn.
Rising SMS Costs: Increasing infrastructure overhead and impacting margins.
Inconsistent Vendor Support: Especially during critical usage windows.
To maintain user trust, OLX needed an authentication solution that was simple, secure, and built to scale seamlessly.
OTPless partnered with OLX Indonesia to implement a modern, WhatsApp-first authentication system supported by intelligent SMS fallback. This brought:
1. WhatsApp-Based One-Tap Login
A fast and seamless login flow that allowed users to authenticate with just a tap on WhatsApp—no OTP entry or app-switching required. This method quickly became the most preferred among users in Indonesia.
2. Fallback to SMS When Needed
For users without WhatsApp, OTPless provided a reliable SMS fallback. Real-time routing ensured the best-performing provider was chosen based on latency, delivery rate, and conversion success.
3. Fully Managed Infrastructure
From template management to performance monitoring, all operational complexities were handled by OTPless, freeing OLX’s internal teams to focus on core priorities.
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