About
ixigo is one of India’s leading travel platforms, helping millions of users book flights, trains, buses, and hotels with ease. With 10M+ downloads and a rapidly growing customer base, ixigo is a key player in simplifying travel for Bharat and beyond.
India
As ixigo scaled, its reliance on SMS OTPs created friction in critical user flows:
Key Issues:
10–12% drop-off due to OTP delivery delays and failures
High CAC impact, as paid users often abandoned at login/verification
Lower Install-to-Order (I2O) Conversion, with OTP friction hurting funnel efficiency
Ambition to Go Global, needing a future-proof authentication stack
ixigo needed a zero-touch, scalable solution that could handle massive traffic, reduce drop-offs, and unlock global readiness.
1. Silent Network Authentication (SNA)
Carrier-level background verification removed the need for OTP entry or app switching. This invisible flow boosted conversion, especially for low-intent users likely to abandon at login.
2. WhatsApp Zero-Tap Login
WhatsApp OTPs were auto-read within the app, creating a one-tap login experience with no redirects or manual input—dramatically improving speed and trust for the majority of users.
3. Smart Authentication Router
A dynamic engine evaluated user context, device readiness, and network health to select the best login method—SNA, WhatsApp, or SMS fallback. OTPless’ Vendor Router further optimized SMS performance by automatically prioritizing vendors based on conversion, delivery success, and latency.
4. Ready-to-Deploy SDKs Across Platforms
A single SDK was integrated across Android, iOS, and web, enabling instant international readiness with no infra changes or extra vendor onboarding.
🚀 Pilot Success
Within days, ixigo saw a 97%+ login conversion rate, with 8–10% uplift in login-to-activation conversion versus SMS-only flows. Users reported visibly smoother access and faster logins.
🧰 Seamless Go-Live
OTPless was integrated and live across ixigo’s ecosystem in under a week, thanks to dedicated integration support and a lightweight SDK.
🌐 Built for Global Scale
With smart routing and out-of-the-box global coverage, ixigo gained the ability to seamlessly authenticate users worldwide—without any additional engineering effort.
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